17 September 2026 at 10:49

Hi

I’m matt gordon

I’m really interested in the vinyl in sh point of view

I’ve always been obsessed with music

previously built small slightly weird projects for Suno exploring the future of music.

i also planted 42,000 trees using Spotify

I used to think music existed in a vacuum. Spoke for itself.

all that mattered was how it sounded and felt.

I used to listen to pirate radio and buy white labels from basements in Soho.

I think ai has disproved that. Ai music is now really good but people aren’t listening to it yet, Music is so much more than sound. It’s context, interaction fashion; time and place. I’ve been thinking about that a lot. I made some demos of ideas I think are interesting please take a look:

I’d rather build a demo than make a deck. YIt's a lot easier to show than tell. so heres some working demos I made

None of these are finished. They’re small, they work, and each one is about a part of music that isn’t the sound.

🎧 Unison

One song, split across everyone’s phones

A 1939 jam session: a double bass, trumpet, trombone, drums and a clarinet player spread across a stage. — Jam session, National Press Club, ca. 1939. Photo by William P. Gottlieb, Library of Congress (public domain).

What it does

Everyone in the room scans the same QR code. Each phone gets a different part of the same song — drums on one, bass on another, keys, voice.

On its own your phone sounds thin and wrong, like a stem played by mistake. To hear the song you have to stand together. The group is the speaker, and the room is the mix.

When it works it's a great experience. Especially for things like choirs

We've forgotton than music is a communal experience. There's areason totailtarian regimes in the 1930s all melted down church bells and the walkman was the symbol of the selfis 1980s yuppie. Unison brings back a little of the communal joy of music. you can only hear the full song in aroom with other people. we use harmony to describe peacful social dynamics.

4 / 4Full song

Tap a phone to walk it out of the room, or back in.

How it works

One person starts a session. Their phone shows a QR code.
Everyone else scans it with the camera. No app store, no sign-in.
Each phone is handed one part of the song, and they all lock to the same clock so they stay in time.
They start together on the same beat and play out loud. No headphones — the point is the air in the room.
More phones, more parts. Someone joins late and they pick up the next missing part on the next bar.
Move around while it plays and the mix moves with you, because the parts are coming from different people.

Everyone turns their volume up. One quiet phone and you lose a part of the song.

Hi, I’m Matt Gordon

Here’s some information about my previous projects.

Say hi

Email or WhatsApp — whichever’s easier. Happy to show any of these in person in Shibuya.

matt@mattgordon.xyz

Scan to WhatsApp

	SunoVarious projects for Suno exploring AI music
	Bufferi.ngFake a bad connection on Zoom
	TwikTwokTwitter + TikTok = TwikTwok
	FuckOff.ytTell YouTube ads to Fuck Off
	P-BlockAward-winning Ad-Blocker
	MpTr.eeUse Spotify to plant trees — 42,000 trees planted, 4.2 million+ streams
🏠	SwipeMove.homesTinder for real estate
🤖	RudeCaptcha.xyzA new kind of captcha because AI can’t be rude
	Vibeware2nd place in @levelsio Vibe Jam

🌳 MpTree — This Song Plants Trees

A 31-second spoken-word track on Spotify. Every stream earns a fraction of a cent, and all of it goes to planting trees — about one tree per 100 plays. Add it to a playlist and your listening plants a forest.

It’s the same idea as the demos above: nobody streams it for the sound. People play it because of what it means. Later we added white, pink and brown noise for sleep and focus — eight hours of sleep plants about four trees.

42,000trees planted

4.2M+streams

6languages

Planted in Kenya, Madagascar, Mozambique and Haiti, plus 6,000 with ForestPlanet.

mptr.ee Listen on Spotify